Butyoudontlooksick.com is a online magazine designed to supply information, resources and support to those with any chronic and often invisible illness. It was begun five years ago by Christine Miserandino, a Lupus patient and someone who understands the need for this website first hand. In addition to the large directory of resources, tips, articles and personal essays, the site also features reviews on specific products and services that would be of particular interest to those suffering with any chronic illness.

ButYouDontLookSick.com began when Christine was in search of not just information on her own Lupus condition, but also the sharing and interactive support which is essential to those struggling with any medical condition. Christine was at first diagnosed with a myriad of illnesses- arthritis, Fibromyalgia, chronic fatigue and the list went on. Her initial research and base of interest was broad and continues to expand all the time.

With the product review section, ButYouDontLookSick.com is able to give the advertiser the chance to spread the word about their product, quickly and inexpensively. The reviews also help the reader, many of whom might be home bound from illness, to find unique products or services, not always sold in stores. During a recent poll of butyoudontlooksick.com readers, 85% stated that they do most if not all of their shopping online! The review gives them a personal point of view and helps them make an informed purchasing decision. The active ButYouDontLookSick.com message boards help the readers share what they think of certain reviewed items after they themselves have tried them.

Christine Miserandino has a constant hands on approach to her website and knows her readers well. She has walked in their shoes and when they write about their everyday frustrations in daily living with a chronic illness, Christine cannot only sympathize, but relate. This unique relationship with her readers puts her at an advantage to know what products they would benefit from. Because the majority of her readers are dealing with a chronic condition that causes them to be “home bound”, many of the ButYouDontLookSick.com readers are frequent online shoppers. People living with chronic pain or limitations buy what we all buy and have the same wants as everyone else. Specific interests include accessible travel, beauty/health products, computing/ gadgets, daily living aids, medical supplies, spa or therapeutic products, and anything to make daily tasks easier.

Ms. Miserandino’s plans for the site are growing every day. Her readership has tripled in the last year alone. She has a major “spoonie” communtiy online with FB fan pages, personal page, and twitter accounts with BIG following. She hopes that the product reviews will add even more drawing power to the site.

ButYouDontLookSick.com E- Magazine has been online since July 2003. ButYouDontLookSick.com is about living life to the fullest with any invisible disease and hopes to provide answers to the endless querie- “But you don’t look sick?” The website features a collection of articles, essays, book and product reviews, with health resources and an active message board.

Christine Miserandino is a writer, speaker, and patient advocate from NY. She is someone living with Lupus. Her writing has been featured in numerous newspapers, magazines, medical newsletters and television media. Check out http://www.ButYouDontLookSick.com to read more of her articles, and to receive her monthly newsletter.
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ButYouDontLookSick.com
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